Shooting (content) sustainably
Sustainability in media production is now a reality, not a distant vision. The film industry contributes approximately 3.4k CO2e per tentpole production run, equivalent to the annual emissions of 700 cars.
Historically, obstacles such as unclear accountability, limited alternatives, industry reluctance, and inadequate KPIs impeded the shift towards greener practices. However, current macro shifts – driven by regulations, emerging technologies, and cross-sector collaboration on ESG adoption – are bringing sustainable practices into a sharper focus.
The time is now for industry players to conceive, adopt, and implement their sustainability roadmap.